What Counts as a View? YouTube vs. Facebook/Instagram

I have been promoting a new skiing video ad I created on both YouTube and Facebook. So far my results have been much better with the latter. I have had more clicks, likes, and views there.

Facebook (and Instagram, where the video also appears) is much more liberal when it comes to counting views. My video there will auto-play when it appears in a users feed, and only needs to play for 3 seconds to get the view counter to trigger. On YouTube I’m running a preroll ad that can be skipped after 5 seconds. It must play for about 30 seconds for the view to count.

My goal with the campaign is clicks through to my website. For that, Facebook has performed significantly better. I would credit the nice “call to action” button that is placed at the bottom of my video ad for this. YouTube doesn’t really have that, with only a small link or banner appearing on top of the video after a few seconds of play time. Facebook has given me about 10 times the number of clicks.

I will likely continue the campaign on Facebook, and pause it on YouTube.

Need for Speed: How to Become a Faster Web Developer

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To be a successful web developer you must be fast on the computer. Either that, or, you must have the money and resources to hire people who are. Persistence is certainly important, but if you aren’t quick and efficient, frustration is inevitable. You must be good at using your mouse and keyboard if you want to keep up with the pros. In this post I’ll give you a few very basic tips to on how to speed up your web development game. Continue reading

5 Things to Expect when Buying Google Ads

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Are you thinking about advertising your website or business with Google? Be prepared for the following..

1) YOUR CARD WILL BE CHARGED. It does not matter if you have a $100 credit, $10,000 credit, or $1,000,000 credit. It doesn’t matter if your balance is $50, and your account specifically says you will not be billed until you have spent at least $750. They will charge your card.

2) If and when you run into a problem, it is a technical glitch. Continue reading

The Rise of Mobile and Responsive Design

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A few years ago a website design of about 1000 pixels in width, with vertical scrolling if necessary, was the most commonly used format. This design style would fill most desktop and laptop screens, and provided adequate space for content. Today there are many Internet users who do not use desktops or laptops at all. They rely solely on their mobile phones to access the web, and some of those have screens only 320 pixels wide.

With the increase in use of mobile devices to access the Internet, it is a wise idea to redesign your website accordingly. Continue reading